Our story

From a single stone oven to nationwide delivery

Crust Geo Australia began in 2018 in a compact Melbourne kitchen with one goal: bring stone-baked quality to delivery-first dining. We scaled with technology, recipe discipline, and local partnerships rather than shortcuts.

Today we operate a network of micro-kitchens across Australian cities. Our teams follow HACCP-aligned SOPs, and procurement is focused on Australian-milled flour, dairy from regional farms, and herbs grown with sustainable methods.

Meet the team

Isabella Nguyen - Marketing Director

Isabella Nguyen

Marketing Director

Isabella has over 8 years in digital growth for food and beverage brands across APAC. She has managed AUD 1.2M+ in omnichannel ad spend, built influencer programs with measurable ROAS, and led three successful brand refreshes. At Crust Geo, she owns acquisition, retention, and brand strategy.

Sophie Patel - UX/UI Designer

Sophie Patel

UX/UI Designer

Sophie specializes in mobile-first ordering flows with 6 years of product design experience. She has shipped accessible design systems (WCAG 2.1 AA), increased checkout conversion by 18% through usability testing, and prototypes micro-interactions that make ordering delightful.

Liam O'Connor - Chief Technology Officer

Liam O'Connor

Chief Technology Officer

Liam brings 10+ years building high-availability delivery platforms. He has led Node.js microservices at scale, implemented real-time courier tracking, and introduced CI/CD with automated QA. His focus at Crust Geo is reliability, latency reduction, and data-driven dispatch.

Emily Chen - Sales Manager

Emily Chen

Sales Manager

Emily develops B2B and event partnerships with offices, schools, and venues. She has negotiated statewide catering agreements, launched subscription lunch programs, and delivered 35% YoY growth in account revenue by focusing on service SLAs and feedback loops.

Noah Williams - Financial Analyst

Noah Williams

Financial Analyst

Noah analyzes unit economics and menu engineering. With a background in FP&A and data modeling, he maintains rolling 12‑month forecasts, designs pricing tests, and tracks contribution margins by channel. He is a CPA candidate and dashboards company KPIs weekly.